Work
Work that speaks for itself.
From brand-new ventures to established products finding their next phase, we work with it all. Here's a look at some of what we've built, and the results that came from it.
Brand Development
Affinity Health Plan
A comprehensive brand refresh and multi-channel launch campaign for a nonprofit health insurer entering the ACA marketplace — resulting in community insured membership doubling within three months.
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Product Strategy · Brand Development
Axle Mobility
A full redesign of Axle Mobility's EV technician training platform — including brand voice development, UX overhaul, and gamified learning experiences — to support fleet managers transitioning to electric vehicles.
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Chill-N
A real-time operations dashboard giving Chill-N franchisees and corporate leadership full visibility into the status of liquid nitrogen ice cream machines across their Florida store network.
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Product Strategy
Dapper Labs
Dapper Labs — creators of CryptoKitties and NBA Top Shot — needed developer tooling and a reference application to make building on the Flow blockchain approachable. The resulting Kitty Items project earned 409 GitHub stars before being deprecated.
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Brand Development · Product Strategy
Fullsteam
Fullsteam, a private equity firm supporting portfolio companies in payments and software, needed to modernize the brand and marketing presence of multiple portfolio companies — fast, and on tight budgets. Dan built a scalable template system and facilitated branding workshops that transformed the portfolio.
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Brand Development
Guardian Life Insurance
Guardian Life Insurance needed to launch EnrollmentWorks — a new program targeting both consumers and HR professionals. Dan led brand identity development, product marketing, and a multi-channel launch campaign that earned a Gold MARCOM Award.
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Product Strategy
Hadley
Hadley transforms education savings by turning 529 accounts into a social experience — making it as easy for friends and family to contribute as sending money via Venmo. The app was selected to present at TechCrunch Disrupt 2024.
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HTH Pools
HTH Pools developed an IoT device for remote pool chemical management — but the device had no way to be configured or monitored except via a small on-device screen. Dan led product strategy and UX design for the companion mobile app.
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Product Strategy
Mosaic Foods
Dan partnered with Mosaic Foods' CMO to design and launch a 'Buy More, Save More' bundle offering — creating new user flows for both new and existing customers ahead of a major menu update.
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Plentiful
A redesigned mobile app and admin platform serving over one million food-insecure New Yorkers — making it easier for people to find and access food assistance, and for pantry staff to manage distributions without technical expertise.
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Product Strategy · Brand Development
Quadrant Wealth
Dan led strategy, brand development, and UX design for Bree — a financial modeling platform that allows wealth managers to collaborate with clients on portfolio scenarios in real time. Bree is now the standard tool for all of Quadrant's advisors.
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Product Strategy
Workweek
Workweek's newsletter platform evolved into a professional community network — and then doubled down on engagement. Dan led two phases of product design, resulting in daily returning members increasing by 100% and membership applications jumping from 20-30 per month to 150 per day.
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Product Strategy · Brand Development
YouGov
As VP of Digital Marketing at YouGov, Dan led a global marketing overhaul spanning three website launches, a viral user-generated campaign, and a comprehensive digital strategy that grew the research panel by 20% and increased qualified leads to sales by 12%.
View Case Study →Executive Coaching Outcomes
Executive coaching case vignettes are represented anonymously in accordance with coaching ethics and client confidentiality guidelines. Anonymized outcome stories coming soon.