Most consultants will tell you
what they would build.
We built it.
SFC Labs is the studio arm of Scholz Family Consulting. We apply the same AI-guided process we sell to clients — except the client is us. Every project below is live, paid, and shipping. Decisions, pivots, and dead ends documented as we go.
A studio is just a process
that someone keeps following.
Labs runs the same four-stage process we sell as AI-Guided MVP Development. The difference is that we live with the consequences. Bad strategy means a product no one wants. Bad scope means six months of yak shaving. So we keep the loop tight, and we ship.
One opinionated thesis.
Every Lab starts with a single point of view we're willing to defend in writing. If we can't argue for it in a paragraph, the idea isn't ready.
Sprint Zero.
Information architecture, product rules, and brand direction land before any code does. The boring scaffolding is where MVPs go to die or get fast.
AI as senior teammate.
Claude Code, Claude.ai, and a stack of CLAUDE.md context files. Not vibe coding — pedantic, structured, deterministic. Reviewed line by line.
Public from day one.
Live URLs over hidden betas. Real users over imagined ones. Every product carries a “Built by SFC Labs” mark and a public log of what changed.
“We treat AI like a pedantic senior team member, not a magic button. The output is a real product, not vibes.”
The Buildsheet.
A community for car enthusiasts.
No algorithm. Just cars.
A community platform where car enthusiasts catalog modifications, log services, upload photos, and publish a living build log that grows with the car. Following builds is free; subscribing lets you publish your own. $1.99/month — less than a cup of coffee.
Built end-to-end in three weeks. Strategy, brand, schema, design system, and code — same shop, one operator, one process.
The Creative Review.
Ship the work. Skip the email thread.
A focused review and approval tool for freelance designers and small creative teams. Two opinionated rules: every asset gets a clean thumbs up or thumbs down, and approvals can't carry feedback. If a client wants changes, they have to ask for them — and when they do, a click-to-pin annotator unlocks so the note lands on the pixel it's about.
Free tier on top of paid plans starting at $5/month. Open source under AGPL-3.0, because the workflow is the moat — not the software.
Edition
Roast
What's next.
We don't pre-announce roadmaps — momentum is the whole point. But here's what's actively being scoped, sketched, or stress-tested. If something below resonates, tell us about your version of the problem.
A handoff format for design agencies that doesn't suck.
The current options ask developers to read your mind or designers to learn theirs. We have a thesis on the third path. Currently arguing it on paper.
Coaching session notes that don't get lost in a Google Doc.
An internal Beth tool, possibly productizable. Capturing what was said, what was promised, and what changed — without making the coach do data entry.
Your idea?
If a problem here resonates with one you're sitting on, that's not a coincidence. We work with founders on AI-Guided MVP Development as a core service.
Building out loud,
on a regular schedule.
Every other week, we publish a short field note from inside Labs: what we shipped, what we killed, what we changed our mind about. No marketing fluff. No “10 lessons” listicles. Just the ledger.
The same process. Pointed at your product.
Everything you see in Labs is the consulting service in production form. If you've got an idea sitting in a Google Doc, AI-Guided MVP Development is the version with you in the driver's seat.