About

The people behind the practice.

SFC is Beth and Dan — a coach and a product strategist. Their different backgrounds and shared values make them genuinely complementary. What brings them together is a belief that good advice changes lives.

Beth Finkelstein

Co-Founder · Executive Coach & Brand Development Lead

Twenty years of nonprofit executive leadership. Harvard-educated. Executive coaching certification from Columbia. Beth believes that supporting the whole person — not just the professional — is the only way to make a lasting difference.

Read Beth's full bio →

Dan Scholz

Co-Founder · Product Strategy, Brand & AI Innovation Lead

Nearly two decades in marketing, product strategy, and digital innovation. Creator of the Determined Agency Design framework. Dan has built user-centric products across virtually every industry — and he brings that breadth to every engagement.

Read Dan's full bio →