Scholz Family Consulting
We've been there.
We're here to
help you through it.
Between us, we've spent nearly four decades building brands, coaching executives, and developing products across virtually every industry. We started SFC because we wanted to bring that knowledge to people who need it most.
Co-Founders, SFC
"We started SFC because we kept seeing the same thing — brilliant, dedicated people running into problems that someone with the right experience could help them solve. We're that someone. We've made the mistakes, navigated the pivots, coached through the hard moments. We know what works and what doesn't. And we genuinely enjoy sharing what we know."
— Beth Finkelstein & Dan Scholz
How we help
There's more than one way to get stuck. We've seen them all.
Pick what you need. We'll figure out together what that looks like for you.
Brand Development
Build a brand that means something.
Not just a logo — a complete identity with a clear voice, compelling positioning, and guidelines that keep you consistent as you grow.
See what's included →Product Strategy
Know what to build — and why.
Before you spend a dollar on development, you need to know you're solving the right problem. We help you define, validate, and prioritize.
See what's included →AI-Guided MVP Development
Test the idea before you build the product.
Modern AI tools have changed what's possible for early-stage validation. We use them to get you from idea to testable prototype — fast.
See what's included →Executive Coaching
Lead at your highest level — as your whole self.
Beth's coaching supports more than your performance. It supports you — your wellbeing, your clarity, and your ability to sustain the work you care about.
See what's included →Beth is always able to put things into perspective for me and help me to think about situations in a different way. I can't say enough amazing things about Beth, and I would absolutely recommend hiring a coach — not just to someone going through career changes, but to anyone who wants to feel more confident in their career.
Nicole Huang — Executive Coaching Client
Clients come to Beth to work through organizational challenges, career changes, burnout, and more. They leave with renewed clarity, goals, confidence, purpose, and fulfillment.
The Founders
People you can actually talk to.
Beth and Dan bring complementary expertise and a shared belief: good advice should feel like it's coming from someone who genuinely cares about your success.
Meet Beth & DanBeth Finkelstein
Co-Founder · Executive Coach & Brand Development Lead
Twenty years leading nonprofit organizations. Harvard-educated. Columbia-certified executive coach. Passionate about helping mission-driven people thrive.
Read Beth's full bio →Dan Scholz
Co-Founder · Product Strategy, Brand & AI Innovation Lead
Nearly two decades building products people love across fintech, medtech, DTC, and more. Creator of the Determined Agency Design framework.
Read Dan's full bio →SFC Labs
We don't just advise. We build.
SFC Labs is our internal product studio — where we apply the same process we bring to clients to our own ideas. Every project is a living demonstration of what AI-guided development can actually produce, documented transparently from start to finish.
See What We're BuildingBuildsheet
Our first Labs project — built end-to-end using SFC's own process. Strategy, brand, and AI-guided development, documented as it happens. Not polished. Honest.
Follow the build →